Everyone has a
Story to Tell
Print | Photography | Illustration
Created in 1997, Moleskine brought revived the legendary “little black book” journal used by artists and thinkers over the past two centuries; among them Vincent van Gogh, Pablo Picasso, Ernest Hemingway, and Bruce Chatwin. To many, Moleskines have proven to be trusted and handy companions. Both intimate and indispensable, these classic journals continue to be treasured by an endless array of creative professionals
and journal lovers alike.
The goal for this project’s campaign was to help Moleskine present itself as personally as one would already do so with their own journal. When coming up for its inspiration, I came by the word, Sonder: n. The realization that each random passerby is living a life as vivid and complex as your own. This made up word was coined by John Koenig and was the ongoing motif that tied this project together—encouraging personal identity, imagination, travel, culture, and memory.