The Balance of
Order & Trust
Branding | Identity | UI Design & Development
Immigration is not an simple subject to deal with, but at the hands of someone you can trust, it can be. Irina Ribeiro’s brand identity was created with this in mind as well as carrying a general sense of balanced order and stability. Since her practices are transparent, her brand was created to help channel that genuine and approachable nature of being.
Given her judicial stance on the matter at hands, the symbol that became associated with her personal brand had to stand strong and firm, while introducing a softer color palette helped give a more welcoming appeal to her services. One of the biggest challenges while creating her brand was avoiding a stale appeal and instead adopting a classy, friendly aesthetic.