Alejandra Hernandez
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El Charro

 

Roping Up Flavors,
Vaquero-Style

Branding | Packaging | Photography
Year: 2015

 

El Charro is a Mexican BBQ product line whose goal is to provide authentic, Mexican-style BBQ products in a lively, vivid, and sustainable manner for select grocery outlets. Heavily inspired by traditional Mexican roots, this line of products shares many of the most popular casero mixes for anyone interested in tasting Mexican BBQ cuisine.

The source of inspiration behind the naming of El Charro was the symbolic Mexican horseman. Literally originating from the word “rustic,” the name itself also drove the artistic direction towards a country-side aesthetic, roping up a tasty set of flavors in colorful packaging to also honor the traditional Mexican culture.